DISCOUNTED ends August 15, 2026 — Save $75 on Attendee, $50 on Companion vs Full Price

Sponsor MAXCON™. Want to join them?

A practitioner-led Maximo and TRIRIGA conference aboard Royal Caribbean’s Utopia of the Seas. Attendance is capped at 300 attendees — with a program built for real conversations, not booth traffic.

Title Sponsor

Exclusive · One slot only

The exclusive Title Sponsor slot. Lead voice in the program and the strongest brand association with MAXCON 2027 — designed for the partner who wants to anchor the event.

Community Sponsor

Brand presence

Brand recognition across the event for sponsors who want to support the community and reach the audience without a programmatic role.

Full tier benefits, seat counts, and investment levels are in the prospectus.

MAXCON 2027 · Sponsor Placement

Your brand on
the biggest stages at sea.

Four days aboard Utopia of the Seas. Marquee sponsor moments at the Welcome Cocktail Reception, throughout the General Sessions, and the Farewell — plus à la carte placements that span the days in between.

The Solarium Welcome to MAXCON™ Cocktail Reception

The event that sets the tone for four days. The Welcome to MAXCON™ Cocktail Reception hosts attendees in the Solarium — bar, light food, a DJ, and the first chance for everyone to meet the people they'll be learning alongside before the program even starts.

One sponsor captures the moment — and a memorable branding opportunity.

Solarium sunset cocktail hour with attendees networking and DJ booth showing 'Your Logo Here'
The Royal Theater Keynote & Morning General Sessions
Royal Theater filled with audience, presenter on stage, 'Your Logo Here' on the curved LED backdrop

The main stage. The Keynote and every Morning General Session happens here — and the sponsor opens the conference with dedicated stage time at the first General Session, before the program kicks off.

Top-tier placement, single-sponsor moment.

Studio B Farewell Session & Cocktail Hour

Royal Caribbean's Studio B ice rink, transformed into a conference venue. The Farewell Session and Cocktail Hour closes out MAXCON here — the last impression attendees take home.

A large center stage screen and multiple overhead monitors with your logo on display.

Studio B in conference mode with MAXCON 2027 on the center stage LED screen and three overhead monitors

Like what you see?

Sponsorship slots at MAXCON™ are limited. Start the conversation and a member of the team will follow up within one business day.

Sponsorship Request →
À la carte sponsorship

More than the headline moments.

Beyond the three marquee venues, sponsors can put their brand on some of MAXCON's everyday touch-points — the deep-dive break-outs, the coffee breaks, power banks, swag bag inclusions and more.

Deep-Dive Sessions Three room configurations
Branded session host

Host a deep-dive session or hands-on lab for a topic of your choice featuring your brand.* Flexible conference room configurations based on session format are available, including: Theater style, Classroom setups for hands-on workshops, or Boardroom for presentation-style formats.

* Requires committee review.

Conference room configured Theater-style — rows of seats facing screens at the front
Theater
One-to-many session · ~80 seats · dual side LED screens for branding
Conference room configured Classroom-style — U-shape table with notepads
Classroom
Hands-on workshop · ~30 seats · main screen + side branding panel
Conference room configured Boardroom-style — long table with chairs around it and place settings
Boardroom
Senior-level roundtable · ~12 seats · private branded session, your screen
Coffee Break Sponsorship Between every session
Branded refreshment service

The five minutes between sessions when attendees stretch their legs, grab a coffee, and actually talk to each other. Sponsor the coffee break and your branding sits on every table card, every napkin, every coffee sleeve — with a Your-Logo-Here tent right where the line forms.

Coffee break service with pastries, juice, coffee carafes, and a tented 'Your Logo Here' card on the table

These are just two of the à la carte options available. Lanyards, swag-bag inclusions, branded transportation, power banks, attendee gifts, and more — the full prospectus has the rest.

Sponsorship Request →
For Implementation Partners & Solution Providers

Team Pass — bring your team. Bring your clients.

A discounted bulk-seat option for IBM Maximo & TRIRIGA implementation partners and solution providers. Each seat is a full registration. Use them to send your team, host your top accounts, or both. Minimum five seats per transaction. Pricing is in the prospectus.